I know this is a struggle among many of us so I decided to share some of what we have been doing... plus don't forget to check out my page on meals on a budget!
Unfortunately, I tend to be pretty brand loyal when it comes to certain food items such as meat, eggs, cottage cheese, and Greek yogurt. However, I've had to give that up for a smaller grocery bill. I was/am a HUGE fan of the Simple Truth brand from Kroger/Payless but it's not always on sale so sadly, I had to pass that up for now. Lately, we've been doing our main shop at Aldi and I have to say they definitely impress me! Especially their Fit&Active and SimplyNature brands! Here is a little taste of the items we purchased. If you have an Aldi, definitely check them out! Here is their website --> Aldi.us
Hope this was helpful!